Welcome to Relevention

About Us

Our diverse team has the right skills and strengths to deliver the smooth running of any event. From concept to delivery, we pride ourselves on the personal touch and our attention to detail ensures a bespoke and successful experience every time.

How we work

Combining our experience and vision, we have crafted and fine tuned our event offerings over the years to deliver high end, impactful events. We embrace the uniqueness of each location and use our attention to detail to create a solution that suits the space, serves its community and offers feel good moments and a memorable experience to all consumers.


Founder of Relevention
(Co-founder of Freeman & Schmidt)

Sven loves dreaming up big ideas and delivering them with seeming ease. Leading by example, Sven’s hands on approach is the gear that makes the clock tick (as the Germans say). Sven moved to the UK from Germany in 2003 where he found a gap in the market. Bringing expertise in German themed events, he delivered highly successful projects such as Oktoberfest, German Christmas Markets, Summer themed bars and other spectacular events all over the UK. RelEvent Productions (nee German Events) was established in 2007 and, since its creation, Sven and his team have diversified to include a wide range of shows, drive in cinemas, golf attractions, (and with sister company, Freeman and Schmidt) beach bars and the highly successful ‘Dinosaurs in the Park’ project.

Meet the Team


Co-founder of Freeman & Schmidt Elliot has been working in the catering and events industry as long as he can remember and possesses the ability to turn every hurdle into a new possibility. He loves being out and about and working his magic with traders and customers alike.


Christmas Market Coordinator Alessa’s incredible organisation skills have seen our Christmas Markets go from strength to strength, year on year. She not only takes good care of our traders, but her in-depth knowledge of all things Christmas Market make her a real asset to the company.


Office Manager & Accounts Vera has gained her experience and administration skills in positions all over the English-speaking world, including the US, Canada and Australia. Having joined the team in 2021 she is kept busy organising the company accounts and providing support to the rest of the team.


Agnesa has been with the company from the start and her keen eye for design has shaped the unique ‘look’ of our events. Her input is what pulls the events together, giving them a cohesive feel and bringing the spaces to life.


Events manager Kelly joined Relevention in 2022 as Events manager. Originally a teacher, Kelly then spent 12 years as a manager within a local Authority and has a wide range of experience in project management. With a passion for creativity and attention to detail she likes to bring a family centered approach to our events to ensure everyone is catered for.

Our Partners

We are proud to be associated with the established brands in the region.